ARCO International Art Fair is one of the most important in Europe and Spain. Every year they commissioned their poster, from which his identity emerged. This generates a brand recognition problem. Together with multipleStudio, we proposed a rebranding based on the brand's essence, which has always been based on a 2x2 structure.
GRID & STRUCTURE
Partiendo de la estuctura de 2x2 se creo un sistema de reticulas para poder aplicar la información siempre siguiendo una estructura clara y reconocible, que dotase a ARCO de una continuidad visual que hasta ese momento no tenía.
The color strategy responds to the needs of the fair. Every year there is an edition with a new theme and it is also held in other venues, not only in Madrid. So each poster has to be different for each location and year.
☺︎ Client → ARCO ART FAIR
St—Coppel → Co-Creative direction & Motion ☺︎ multipleStudio → Co-Creative direction & Graphic Design & Development ☺︎ Pablo Parsser → Music ☺︎ Carlillos → Motion Assistant