ARCO ART FAIR — REBRAND —ARCO ART FAIR — REBRAND —ARCO ART FAIR — REBRAND —ARCO ART FAIR — REBRAND —ARCO ART FAIR — REBRAND —ARCO ART FAIR — REBRAND —

ARCO International Art Fair is one of the most important in Europe and Spain. Every year they commissioned their poster,  from which his identity emerged. This generates a brand recognition problem. Together with multipleStudio, we proposed a rebranding based on the brand's essence, which has always been based on a 2x2 structure.

GRID & STRUCTURE

Partiendo de la estuctura de 2x2 se creo un sistema de reticulas para poder aplicar la información siempre siguiendo una estructura clara y reconocible, que dotase a ARCO de una continuidad visual que hasta ese momento no tenía.

ARCO-Estructura
ARCO-carteles

The color strategy responds to the needs of the fair. Every year there is an edition with a new theme and it is also held in other venues, not only in Madrid. So each poster has to be different for each location and year.

COLOR STRATEGY

DEVELOPMENT

After the proposal was accepted multipleStudio continued developing the project creating a solid and recognizable identity. More info

CREDITS

☺︎ Client → ARCO ART FAIR

St—Coppel → Co-Creative direction & Motion ☺︎ multipleStudio → Co-Creative direction & Graphic Design & Development ☺︎ Pablo Parsser → Music ☺︎ Carlillos → Motion Assistant

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ARCHIVE DATE

 004222—2018