The feeling of peacefulness lies in small details: a summer afternoon, the sun on your face, the breeze swaying your hair… We frame these details, composing them with different screen formats and designs, isolating some elements to make the scene a moment of peace and calm.
The amazing illustrations, in a highly cinematographic style, full of details and textures, were made by ☺︎ Karolis Strautniekas. We used the light and the wind as narrative vehicles, which make the tranquillity extend in a day time.
Animation breakdowns ↓
☺︎ Agency → Wunderman Thompson Spain ☺︎ Creative Direction → Nacho Rojo ☺︎ Production → Pablo García ☺︎ Client → Asisa
☺︎ St—Coppel → Design & Film direction ☺︎ Quique Roma → Dir Asst ☺︎ Karolis Strautniekas (Folio) → Illustration ☺︎ Peter Cobo & Jorge Artola → Lead Animation & Composition ☺︎ Javier Ara & Magali García → Character Animation ☺︎ Nuño Benito → Storyboard ☺︎ Luis de la Barrera-Montenegro → 3D Animation
☺︎ Melania → Voice Over ☺︎ La Panadería → Mix Effects ☺︎ Banjo → Soundscape