Same house, same woman, same peace. This is a follow-up to the ASISA summer campaign. This time tranquillity is in the light of the fireplace and the sound of it: the firewood crackles and a log split. The orange warm light tinkles to the rhythm of the fire.

The challenge was to evolve the visual language of the previous year. We used only a color palette of only six colors to create a world full of details and a little more cinematographic.

— FRAMING THE FEELING OF TRANQUILITY— FRAMING THE FEELING OF TRANQUILITY— FRAMING THE FEELING OF TRANQUILITY— FRAMING THE FEELING OF TRANQUILITY— FRAMING THE FEELING OF TRANQUILITY— FRAMING THE FEELING OF TRANQUILITY— FRAMING THE FEELING OF TRANQUILITY— FRAMING THE FEELING OF TRANQUILITY

Animation breakdowns ↓

fire

CREDITS

☺︎ Agency → Wunderman Thompson Spain ☺︎ Creative Direction → Nacho Rojo ☺︎ Production → Pablo García ☺︎ Client → Asisa

☺︎ St—Coppel → Design & Film direction ☺︎ Karolis Strautniekas (Folio) → Illustration ☺︎ Peter Cobo & Jorge Artola → Lead Animation & Composition ☺︎ Magali García → Character Animation ☺︎ Luis de la Barrera-Montenegro → 3D Animation

☺︎ Melania → Voice Over ☺︎ La Panadería → Mix Effects ☺︎ Banjo → Soundscape

ARCHIVE DATE

 003999—2021