FAMA IS ON

The Movistar team asked us to do a little research on dance in its different forms for its FAMA program. This was the second edition of this dance show and they wanted to give it a contemporary and urban touch.

To carry out the work we teamed up with Dosdecadatres. Together we take care of the art direction and graphic design of all the show materials.


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We created a layered-information structure (Dancer — City — Graphic information) that provided dynamism and flexibility to the compositions in the different media and formats of the campaign.

PHOTO SHOOTING →

The photoshoot with ☺︎ Valero Rioja and choreographer ☺︎ Iker Carrera was crazy and fun. Each contestant had to do a few steps in their dance style to fit them into the graphics and digital billboards.

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D A N C E —D A N C E —D A N C E —D A N C E —D A N C E —D A N C E —D A N C E —D A N C E —

CREDITS

☺︎ Agency → BloQue ☺︎ Creative Direction → Iñaki Marticorena ☺︎ Production → Bosalay ☺︎ Client → Movistar +

☺︎ St—Coppel & Dosdecadatres → Art direction & Graphic Design ☺︎ Velero Rioja→ Photography ☺︎ Bosalai → Production ☺︎ Azul Recreo → Dossier Design ☺︎ Free your Mind → Final Arts & Postproduction

ARCHIVE DATE

 004423—2020