Head

Following the IKEA Autumn Campaign, we made another series of short ads (5"). However, this time IKEA asked for an extra 20" ad to promote the spring novelties in the stores.

Leaving winter for a new season: spring. With new, more colourful, collections of furniture in stores, intended for brighter spaces. Architecture & Nature mixed in these new animations. Following IKEA's visual keys, we focused attention on the transformations and therefore on the products to be promoted.

FRAMING IN THE CENTER OF THE SCENE

FRAMING IN THE CENTER OF THE SCENE

FRAMING IN THE CENTER OF THE SCENE

FRAMING IN THE CENTER OF THE SCENE

IKEA Novedades Campaña Anual — Otoño —IKEA Novedades Campaña Anual — Otoño —IKEA Novedades Campaña Anual — Otoño —
Still-Stolpa
Still-Stolpa-02
Stilll-Primavera

THE ARQUITECTURE

The architectural structure represents the transition between winter and spring: windows, open spaces, lights and colour temperature.

The proposal is focused on nature and the transition between seasons.

We designed a few different origami birds, such as rooks, swallows and crows, to unfold them to build IKEA products. Finally, "Early swallows, guaranteed novelties" was the selected copy for the 20" generic ad. The paper birds are connected to the Autumn Campaign and the summer campaign. 

Screenshot-2022-07-06-at-18.49.54
Screenshot-2022-07-06-at-18.49.44

CREDITS

☺︎ Agency → JWT Spain ☺︎ Client → ASISA

☺︎ St—Coppel → Design & Film direction ☺︎ Nuria Grajal → Producer ☺︎ Stracto → 3D Modeling, Animation & Composition ☺︎ Carlillos → 3D Desing Asistan

☺︎ Nuria Grajal & Hoter → Voice Over ☺︎ La Panadería → Mix Effects ☺︎ Pablo Parsser & OEO → Music

ARCHIVE DATE

 004128—2018