After the Autumn and Spring campaigns for the summer campaign, we used outdoor spaces such as terraces, swimming pools, etc. The colour palette changed to pastel blue and yellow. Terracotta and ceramics are also used to complete the spaces. Two other 5" pieces were made and the main piece was enlarged by 30" promote IKEA's summer novelties.
The last campaign had an added technical difficulty due to the details of the furniture, and also because of the dynamics of both the paper and the water coming from the sprinkler which had to be transformed into the garden table.
SUMMER COMMERCIALS →
☺︎ Agency → MRM / McCann ☺︎ Creative Direction → Enrique Moreno ☺︎ Production → Alejandra Sierra ☺︎ Client → IKEA
☺︎ St—Coppel → Design & Film direction ☺︎ Nuria Grajal → Producer ☺︎ Rebeca → Producer Asst. ☺︎ Maaambo → 3D Modelling, Animation & Composition ☺︎ Nachei → 3D modeling ☺︎ Carlillos → 3D Design Assistant
☺︎ Nuria Grajal & Hoter → Voice Over ☺︎ La Panadería → Mix Effects ☺︎ Pablo Parsser & OEO → Music